IT’S NOT A SECRET THAT THE CANNABIS MARKETPLACE IS A BIT OVERSATURATED AT THE MOMENT. THERE ARE SO MANY GROWERS IN THE SPACE RIGHT NOW, THAT MANY ARE STRUGGLING TO COMPETE AMONGST A NOTICEABLE OVERSUPPLY. LUCKILY, OUR SALES MANAGER, HANNAH HAYES, IS SHARING HER TOP TIPS FOR HOW GROWERS CAN SURVIVE AND COMPETE WHEN THE COMPETITION IS STEEP.

TIGHTEN COSTS AND OPERATIONS
TO BE ABLE TO COMPETE IN A SATURATED MARKET, YOU NEED TO BE ABLE TO MAKE THE MOST OF YOUR RESOURCES. WHENEVER POSSIBLE, YOU NEED TO IDENTIFY HOW YOU CAN TIGHTEN YOUR COSTS AND OPERATIONS. AWARENESS IS KEY HERE. HOW MUCH DOES IT COST YOU TO PRODUCE A POUND OF CANNABIS? DID YOU ACCOUNT FOR LABOR COSTS? HOW ABOUT TRANSPORTATION?

PLAN FOR PROPER STORAGE
WHEN THE TIME COMES TO SELL YOUR STOCK, THE LAST THING YOU WANT TO DISCOVER IS THAT YOUR SUPPLY HAS BEEN RUINED BY MOLD, FUNGUS, OR PESTS. PROPERLY CURING YOUR FLOWER WILL HELP YOUR STOCK LAST LONGER AND WILL SAVE YOU A LOT OF MONEY DOWN THE LINE. MANY GROWERS, ESPECIALLY THOSE WHO ARE NEW TO THE INDUSTRY, FOCUS SO MUCH ON THEIR CANNABIS MARKETPLACE SPACE THAT THEY DON’T LEAVE ENOUGH ROOM FOR A PROPER CURE AND STORAGE SPACE.

HAVE A MARKETING PLAN IN PLACE
ACCORDING TO CONFIDENT CANNABIS SALES MANAGER, HANNAH, ONE MISTAKE MANY CANNABIS BUSINESS OWNERS MAKE IS NOT DEVOTING ENOUGH TIME AND RESOURCES TO MARKETING THEIR BUSINESS AND BUILDING BRAND AWARENESS. SHE RECOMMENDS HIRING HELP IF YOU LACK THE ABILITY, OR INTEREST, TO MARKET YOUR PRODUCTS AND SERVICES. INSTAGRAM NOT YOUR FORTE? THAT’S OKAY! THERE ARE PLENTY OF FREELANCE SOCIAL MEDIA MANAGERS WHO WILL BE MORE THAN HAPPY TO HELP YOU GROW A PRESENCE ON THE PLATFORM.

DON’T BE AFRAID TO FOLLOW UP
AS OUR SALES MANAGER, MARK POWELL KNOWS A THING OR TWO ABOUT CLOSING DEALS. ONE OF THE BIGGEST MISTAKES SHE SEES GROWERS MAKE IS NOT FOLLOWING UP WITH DISPENSARIES. . SHE URGES GROWERS TO BE PERSISTENT AND FOLLOW UP WITH DISPENSARIES.